By Ole Thyssen
This ebook bargains with the organizational use of aesthetic capacity. in line with the concept that corporations are structures of verbal exchange, it really is proven that consciously or now not, organisations have continually used aesthetic capability to enhance their communique.
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Additional info for Aesthetic Communication
In an organization, aesthetic observation is not its own goal but is to promote the organization’s autopoiesis. There are always several games going on at the same time – that is, at least, a dual agenda. com - licensed to ETH Zuerich - PalgraveConnect - 2011-03-08 Organizational Aesthetics 21 22 Aesthetic Communication towards a goal. It is and must be functional. It is a limitation that does not need to close but is able to open up to inventiveness. A work must be sensed. A work opens up an imaginary world beyond what is sensed.
They are not accidental and can be decoded, even though we may only be talking about a brush stroke on a canvas or a nonsense word. This is also true when the decoding is paradoxical, so the sign’s meaning is not to have any meaning. On the other hand, there are mimetic signs, which require an effort even to observe their sensed basis, because the receiver is momentarily on the other side of the signs in what they refer to or ‘mean’. There is a certain coolness in saying that love is a four-letter word or that the Mona Lisa is a few grams of colour smeared on a canvas.
We are approaching the aesthetic mode of observation, which is decoupled from true/false and right/wrong and is oriented in accordance with a spontaneous mode of observation. It seems as if we cannot get any further with the differentiation without coming to language, since the simple distribution of sources has brought us within a threatening proximity of it. If we begin to combine or to allow the attraction/repulsion scheme to vary, so attraction can be connected to weakness and repulsion to strength, and so on, we are also approaching language.